Naming things
2022-12-31
Some ideas and principles for name generation; how to create a name for new products and companies.
- A thing: Apple, Amazon, Oracle, Stripe (confident but difficult to brand, poor SEO)
- A related thing to the main thing: Stripe
- Two words combined: FaceBook, NetFlix, MicroSoft, InstaCart, YouTube
- Merged words: Figma, Urbanears, ICQ (“I seek you”)
- Part of word: Voi(là), Canva(s), Revolut(ion), Intel(ligence)
- Change 1+ letters: Expa
- Two juxtaposed words: Teenage Engineering, Echo Nest
- Prefix (Go-, Hey-): GoDaddy, GoPuff, Heylink
- Suffix (-ify, -gon): Spotify, Shopify, Simplygon
- Another language: Uber, Einride, Klarna
- Person name: Tesla, Levi’s, McKinsey, Kirkland & Ellis
- Acronym: AMD, ICQ
- A full sentence: We Are Rewind
- A beautiful, longer word: (example?)
- A pun: Hair Today Dye Tomorrow